The Valentus Connection

The Valentus Connection

valentus markethive

I have known Dave Jordan for several years now. He is a brilliant and empathetic man. We have much in common. He is the founder and CEO of Valentus. I was once a distributor when they launched. I terminated that distributorship for several reasons.

  1. I was poorly matched to my sponsor. He was simply unprofessional and I exercised the 6 month rule and terminated my position with plans to return after 6 months to seek a better sponsor.
     
  2. The CEO of the company and I see eye to eye regarding customer centricity and what a customer centric MLM company should look like. See my most recent article in this regard @ https://markethive.com/group/marketingdept/blog/customer-centric-model a Markethive Blog.

    With that said it was clear it would take time for Valentus to shift into a more concentric model and even more so, to actually become a customer centric system so this also affirmed my terminating from the company, until such time I felt they actually deserved my recognition for pushing forward into “customer centricity”.

You will notice the following milestones of Valentus that separates this company from “ALL” of the rest of the companies. The following illustrates this:

  1. A product that has demand and 80% reorder rate. But even more telling, is this product sells at auction on Ebay (backed up by historical search) a selling point about 25% above the cost point. This is un heard of in MLM.This is a product that the demand is growing and the selling point increase backs up.
     
  2. Valentus delivers a portfolio of pages. Some are only for retail, another is a lead taproot system. Others are for recruiting distributors. So, there are Leads pages, Customer acquisition pages (retail sale), and distributor acquisition pages. Further noted, all pages are responsive too.
     
  3. There is the ability to drop ship samples to prospects automatically from the back office dashboard. This one feature alone, saves the distributor time, frustration and money.

Also knowing Dave Jordan as I have done, I know he has plans and I am part of those plans to build a truly customer centric business. I am confident and have been assured this being the case we can expect Valentus to eventually deliver the following promise:

  1. Virtual inventory (much sooner than you think too), therefore allowing the distributor to keep inventory ready for drop shipping at the company warehouse, to accommodate online selling, on our own pages, Ebay, Amazon, Alibaba. Olx, Kajijij, etc.
     
  2. Self-replicated Amazon stores, were we as distributors, have the option to automatically have an Amazon store, were, Valentus collects the money, sets the price threshold and ships the product. But they are our stores, were we manage them, promote them and add other inventory as we wish.
     
  3. 800 telemarketing service platform: Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

    It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more need for charming leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

  1. Customer and Lead co-op acquisition: This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.
     
  2. API (Application Programming Interface): Distributor selling on Amazon, Ebay, Alibaba, etc.

    Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

    API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

    Basically allows the company to remotely control pricing, merchant collection, shipping and communication via the distributors Ebay, Amazon, etc. account
     

  3. Social Marketing Aps and systems: Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

Momentum

What does that mean?

Momentum is a mystery to most Network Marketers but it’s also the most talked-about and influential subject in MLM. It is also maddening.

I mean both in a fantastic and exciting way.

Embracing the possibility of ‘getting in before momentum’ is a miraculous thing if you want to build a huge business in the shortest period of time. When momentum is happening, recruitment and sales accelerate in ways that make you scratch your head. Fast Pace becomes SILLY Fast Pace. So many people join your team that you can’t keep up with training everyone.

In the middle of it, as things get fun, each time you check your genealogy report and expect to see it up a few hundred people, it multiplied to thousands and suddenly your heart beat gets faster and faster. People look at you and you seem to walk on clouds.

If you believe in the power of momentum, you will sound like a ‘loon’ in discussions about your company’s growth so keep it to yourself.

The goal of this blog post, is to bring the most maddening and sometimes mysterious concept of momentum to the forefront. Companies going into momentum are not ‘sure things’ going forward, but as I have long believed, momentum moments can be captured by a few lucky network marketers.

I can’t be there to tell you when that happens, because no one told me. But it is a lifestyle altering scenario that can make sense for some.

Why Are We In Search Of Momentum

When there is no momentum, we are extremely vulnerable to distraction and defeat. Our inner critic awakens, and we start second-guessing ourselves, doubting the possibility of success. Other people’s demands creep in, asking for our attention and focus. We start to look at new projects or ideas that seem even more worthy of execution, tempting us to move onto the next big thing without ever finishing.

Many years ago I studied NuSkin

And what you see on the graph below is the growth cycle of Nu Skin starting in 1984.

As you can see in 1989, this company went from $40 Million in 1989 to $5oo Million in 1991, all the way to $1 Billion in 1993.

500 Millionaires were created in this company during that time. Some people kept pace with that company during that explosive growth and saw their income skyrocket within a very short period of time.

Richard Poe in his Wave III book shares the following explanation:

Typical Growth Patterns of Successful Network Marketing Companies

According to Richard Poe, author of Wave 3: The New Era in Network Marketing, there are four distinct growth phases that typically occur in successful network marketing companies.  Knowing these phases and knowing what phase your prospect company is in is key to potential big money.

  1. Formulation: This is the first two years when start-up is happening.Ninety percent of network marketing companies fail during this period.
     
  2. Concentration: At this stage the company enjoys $3-$50 million in annual sales.This is the “growing pains” stage, when the company has to adapt to rapid growth and change in order to service its swelling customer base and sales force.
     
  3. Momentum: This is when the company’s annual sales explode as geometric growth kicks in.Typically, sales jump from about $50 million to $500 million annually in about five years.At this stage, the product becomes a household word, sales people rush to join the company and make very good money.Those who were fully established in the company at the onset of the momentum can make fortunes overnight.
     
  4. Stability: Now the company continues to grow, though less spectacularly.The product line is often diversified to try to create a new wave of momentum.
     
  5. Other Criteria: It is also important to determine if you have a growing high quality product line (especially consumables) and you may have winner.Finally look at the Founders and other backers and determine if they have a good success record and they can bring wide exposure to the business.

 

As of this writing, Valentus is breaking all sales records throughout the industry. Unlike like most MLM companies, Valentus has taken 2 years to reach $40 million in sales.

But what’s important is that $40 million needs to be produced in one market to enter into momentum. Valentus is headed to do over $40 million worldwide in the second year of business. This is where critical mass will push us into momentum and people will hear about Valentus from everywhere.

How many millionaires will be created when Valentus enters into momentum?

I personally don’t think it’s a question of how many it’s going to be, but WHO are they going to be? Because it’s going to happen and we’re poised for this right now.

In this early stage of creating momentum it is extremely important to overcome any barriers that come your way. As momentum increases, this will become easier but in the early stages it may take a focused effort if problems come your way. A train moving at full speed will smash right through a brick wall and keep moving; however a single rock placed properly can prevent a stopped train from getting started. So in the early stages of creating momentum, if problems or obstacles occur, do whatever it takes to get past them and move forward. That same problem will become easier as you see more and more success.

Thomas Prendergast
CEO
Markethive, Inc.

Customer Centric Model

It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM Network Marketing) you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; "alien, illogical and disturbing".

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.

amazon.button

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:

http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that,

“IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”

 

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

 

3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”

 

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

 

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”

 

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”

 

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

 

Over the past two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

jeff.deep.apology


 

From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing and paying additional shipping, your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

nopalea.800

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more need for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to srtand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:

Thomas Prendergast

CMO: Markethive

Original article here:

https://markethive.com/marketing/blog/the-customer-centric-model

Ending Alpha Legacy

Ending Alpha Legacy

Alpha Legacy

Markethive is a startup company, however, in a class of itself, because of its legacy. Markethive is the results of a previous company called Veretekk (A company I also owned that invented Inbound Marketing in the mid 90s), which gives us over 20 years of intensive development, and experience.

In this process we have had to raise investment capital and crowd funding by hook and crook so to speak. The Alpha Founder program was one such promotion. I offered to practically give it all away in return for your small assistance to get us through another month of development, polishing and preparation of our eventual official launch.

Now we stand to build a sustainable income utilizing the power of Markethive with a viable customer centric business. I also have substantial venture capital offers and notable recognition and the Alpha Legacy offer now stands to actually diminish our move forward.

Although the Alpha Founder offer was a great offer for you, most people either ignored it, or never understood the value that offer represented.

You see, Markethive stands to become another Unicorn tech company.  Similar in tech companies like Pardot (Another Inbound Marketing Platform) very similar to Markethive just sold for 95 million and they are not energized with the Social Networking aspect we are. Other investors and industry leaders are beginning to recognize Markethive as an industry leader and the odds that we become a billion dollar venture have improved substantially.

You get that right?

Therefore I am officially closing the Alpha Legacy offer at the end of this month. If you want to acquire one or additional Alpha Legacies, you have until the end of the month, then it is over.

If you do want to acquire an Alpha Legacy or other company assets, like the legacy BigCaboodle capture page system, or a life time upgrade of our conference rooms, and other company specials, just log into Markethive and head over to the Company Special link @ https://markethive.com/specials

Stay tuned because the land beneath us is shifting. And opportunity is looming.

Thomas Prendergast
CEO
Markethive Inc

The power of the network. The Power of Markethive!

Social media reach: why more is more

markethive

As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects. This is why we are building and inventing the Markethive Reach Platform(s)

The power of the network. The Power of Markethive!

Social media embodies the power of the network (The Hive). The more people you are connected to, the more potential you have to reach relevant prospects who are open to your proposition.

In social media reach is crucial as it directly impacts how much your content and messages get shared. The more connected you are – with followers in Twitter, Facebook, Pinterest, Google+, LinkedIn etc – the greater your ability to get found and generate leads.

Here are three key reasons that inbound marketers should consistently spend time increasing their followings in social media.

Reaching followers' followers and influencers

Having more followers means you get access to more of your followers' followers. The value of this comes from retweeting, commenting or mentioning you. For example, if one of your Twitter followers interacts with one of your tweets, that content is potentially getting exposed to everyone who follows them.

You're then reaching people who weren't following you and probably didn't know about you. Even if that original follower never becomes a customer, they've still exposed you to people who might.

Social media shares impact your SEO

Social media's impact on SEO is increasing with search engines taking social cues like shares into account when returning search results. Again, the more people that share/recommend your content, the better.

Serendipity and unexpected personas

Of course, you've developed personas as part of your inbound marketing and are working hard to create content that engages and nurtures them into becoming customers. Personas are essential and help us focus but social media creates opportunities to connect with people we weren't expecting to become customers.

Building up your following in social media gives the potential for exposure of your brand and products to people you might never have thought would be interested in what you sell and leads them back to your content.

Little and often – the secret to social media reach

If building reach isn't something you're already doing, start following new people who follow your current followers. Find influencers in your network and connect with them. Retweet and comment on their tweets and you will start to build your social media reach. Do it consistently and in a few weeks you'll have increased your reach significantly and your potential reach even more.

Markethive combines your social network associates with your message brand and exponentially explodes your reach

Find out more at the Markethive Workshops regarding the Reach

Thomas Prendergast
CEO
Markethive, Inc.

Remember The Hammer from Veretekk?

Veretekk. Unfair.AdvantageUnfair Advantage has returned.

Remember The Hammer?

Shortly after shutting Veretekk down I embarked on building a new platform from scratch, all new code, fresh, from the start using modern operating systems, this vision is called Markethive. It is a true social network, easily navigated and works similar to Facebook, which means it is extremely intuitive and a quick learn to use.

Markethive is a vertical social network for entrepreneurs, a culture that represents innovation, vision and determination and driven to achieve greater than one’s own boundaries.  An engine that roars with the blood, sweat and tears of the individual that seeks beyond their capabilities.  We now live in a time that the entrepreneur has become all of us as the traditional culture of jobs fades away into today’s realities.

But Markethive has another engine as well. If you were a member way back in the 90s you remember us ”inventing” Automated Marketing, Veremail (autoresponder emails), Traffic Portals (Blastomatic, Sohomatic, Maoney_Machine, Vereconference), Broadcasting platforms (The Hammer), Tracking (Veretracking) all of this and more all integrated, 20 years ago! Remember the massive unique leads you would get coming to you, not you chasing them?

Today it has been rebranded as Inbound Marketing. Inbound Marketing is attracting traffic, converting to subscribers, then converting to customers, that converting to advocates. Other companies sell a similar service for up to and more than $10,000 per month. I am not kidding. These platforms are valuable, expensive to build and flat out work!

Markethive has fused the Entrepreneur Social Network together with our own Inbound Marketing platform. The results are outstanding

The Hammer evolved into a master piece that published a message, Title and link to literally billions of FFA sites, Classified Ad sites, Guest books, and forums. It was abusive, rude, did not ask, it broke down the walls and placed it’s message, millions of messages on billions of sites. It was an amazing piece of work. It produced massive inbound traffic and leads. People literally became addicted to it. It combined an entertaining eye candy process and a huge massive result. It got oooos and ahhhhs. I became famous for The Hammer. I even have a video of one of the later versions of the Hammer. It is nostalgia in it’s purest form. Enjoy.

I have replaced the Hammer!

In fact I have eclipsed the Hammer with a new Social Networked Broadcasting tool called the Blog Caster (Broadcaster). It integrates into the hundreds of Social Networks owned by 1000s and growing into millions of Markethive subscribers accounts. It operates on a viral process of subscribers, to your posts and their subsequent reach, giving you a downstream result that can easily eclipse reaches of readers into the billions. But not static, but people who react to your messages and the traffic influx becomes massive.

And the message? It originates from your Markethive blog. So your message(s) are comprehensive and often will find themselves being shared by people you never knew. Your Markethive blog is subscribed to by your 1000s of friends and their 1000s of friends, 1000s also share your blog content, with your permission, to their many WordPress and other blogs.

Markethive WordPress plugins turn WordPress into a massive broadcasting platform, exponentially increasing even further reaches. This chain reaction has no limit.

Markethive is just getting started. If Veretekk impressed you once upon a time long ago, Markethive will blow you away. And we are just getting started.

Unlike Veretekk, Markethive’s technology Inbound Marketing platform, the whole enchilada, is Free!

We fund Markethive with advertising and the best part about that? We share up to 50% of that revenue with you.

I told you I would return, come join me as we head of into the future 10 years ahead of the rest. Now Unfair Advantage is available to you, again, for Free.

For more about the new Broadcasting technology make sure to read Blog Casting and the Reach

Find out more about Markethive by joining us.

Thomas Prendergast
CMO Markethive, Inc.

The Inbound Marketing Methodology

The Inbound Marketing Methodology


Inbound marketing is all about getting found online by your audience. It's where they're looking for you. They've changed their shopping behavior, and we’re helping businesses adapt. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists.

What is Inbound Marketing?

It's how your audience is behaving online today.

They're not waiting for the message to be brought to them. They’re searching online for the content that helps solve a problem and make their buying process a much more informed one.

Inbound better positions your company to be the solution your ideal customers are looking for by developing an online presence that speaks to them and their specific interests and needs.

Why does it work?

The shopping behavior of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention.

Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — things like buying ads, buying email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.

Attract

We're not looking to simply attract website visitors, but rather attract the right kind of visitors that are valuable for business. For too long, the emphasis has been on traffic volume instead of the quality of the visitor. As consumers continually shift their attention online for research, most everyone has an online presence, including your competitors. You need something more.

Convert

Once you're driving more qualified visitors to your website, you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value in exchange. Using your buyer personas as the foundation, crafting resourceful downloadable offers in the form of ebooks, whitepapers, videos, or checklists is the first step in optimizing your website for lead generation.

Close

Now that you're generating more qualified traffic and leads to your website, the focus now is on nurturing these leads with the right content at the right time in order to help close them into customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.

Delight

At its core, inbound marketing focuses on creating remarkable content for visitors, leads, and even your current customers. Once a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Continuing the positive experience with social monitoring, exclusive content, and further assistance helps to create brand loyalists, who in turn, deliver referral business.

I jumped off a cliff!

Facebook It

I jumped off a cliff! Really! I really did jump off a 300 foot cliff when I was 20 something during the same time I was pursuing and focused on surfing. Surfing with the dedication to ride the biggest waves I could find, to work towards that day, where I would be able to ride a wave bigger than a three story apartment building.

So what in the world possessed me to jump off a 300 foot cliff?

This is what this story is about. How that day came about, and what in the world was my mind doing? I have given this event much thought lately. Primarily because I am building a huge video library of what makes Entrepreneurs tick. What motivates certain individuals to greatness and what are those qualities? And I am discovering those qualities in abundance within myself. Am I so different from you?

We had been hiking in the back hills of east county San Diego near Ramona, an area known as devil’s punch bowl. I was on that camping trip with siblings and friends. We were on our way back to camp from hiking all morning. I was leading the pack and came upon a 300 foot cliff. Shear cliff, straight up from bottom top and I was on the top of it. Honestly, I looked down and at the bottom was a big elm tree. I knew, I KNEW that I could jump, spread my arms and legs and sail down at that tree and as I approached the tree, grab a limb, and it would slow my fall and I would land in perfect ease. Rthe next moment, to my family and friends astonishment I leapt into the air and sailed towards that tree. As I approached the tree, as I had envisioned, I grabbed a limb, held on tight as it bent and slowed my descent and I landed on my feet.

BOOM! Just as I knew it would happen. Never gave it much though other than that was normal for me. I laughed off my family and friends calling me a crazy wild man.  But I never thought about it much. I surfed with the same wild abandonment. Little did I know those traits could take me to the extreme limits of accomplishment, never dawning on me until much later in my life, like now, as I put all these motivational videos, entrepreneurial endeavors, and thoughts from those who have achieved levels of serious accomplishment despite massive obstacles. And this is when I started to see it in me. And it explains a lot about how I go about in life, taking the high roads, the untraveled paths with relish, ease and total faith.

Like the adventurous path I took to ride 30+ foot waves and that leads us today to Markethive.

For 20 years I built, innovated, ran, marketed, invented, supported and learned with Veretekk as I earned my blood, sweat and tears.  And now we are preparing to ride the big one. That is how I see Markethive. It is the big times. The storm swells. And I am ready.

Markethive is that great challenge I have been preparing for and it is going to be big, real big. I know it as deep in my bones and soul as I did that day I jumped off that cliff. I know it as clear as I was that day I paddled out into 30 plus feet white water and surges for 4 hours to get outside on that wintery bone chilling grey day in Santa Cruz when I took off on my first 30 foot wave.

I know it. Here we are. There have been casualties as there always is. There have been those that lost their fortitude and went back to sleep in there warm covers of their slumber. But then there is you. Like me, ready, anxious knowing this is it. We are at the forefront. You can feel it. This is our time. Know it. Because we are going to do it, this is history and you are here.

Kawabunga brothers and sisters! And always Praise the Lord!

Incredible Testimony

Dear Thomas,

 
This morning I was calling leads and noticed a @veretekk address.
Suddenly, I filled with a nostalgic wafting that took me back 10+ years
to when I first found and subscribed to your platform.
 
In my search for you, I found MarketHive, read your blogs, and breathed
a sigh of relief. Though Veretekk was gone, Thomas P. was not. 
 
Everything you wrote about your innovation, your prescient grasp of 
things-marketing, your presaging acumen (not your words, of course:
just the summary of your amazing accomplishments)… I knew personally
to be true. You were the trailblazer. 
 
And still are. (Thank God.)
 
I remember vividly the poignant blog or email or something you wrote
11 years back or so, that pierced my heart because I so related to what
it takes to make a dream come true. You were sharing how your work,
your dedication to your mission, caused family problems and loss of your
eyesight (temporarily, I do hope) because of the long hours you poured
into your platform. I never forgot that story. 
 
You were doing things that no one else could or knew to do. I have to 
believe you are doing the same thing now. I love that about you. Souls
like you are connected to an ultimate clarity that manifests through your
vision and passion.
 
Just wanted to let you know I am grateful for your contributions of the past
and especially for those yet to come. This MarketHive sounds wonderful.
 
I do hope you are well and would love to stay connected, wherever your
mind and heart take you, Thomas. 
 
With great respect and awe…
 
 

To your success!
 
Picture

I built Veretekk

Veretekk invented the Automated Marketing system

I invented Veretekk that introduced Automated Marketing to the Internet. You remember the Traffic Portals (capture pages), The Bully Pulpit email autoresponder and broadcaster, the Hammer massive link submission, Leadsomatic (turned traffic into leads and leads into customers), the Platinum Control Panel (lead nurturing, roi, back link management, etc.), the affiliate program that made massive income for those that converted into promoters of the system,  all of this exactly what Inbound Marketing has been defined as being by the current contemporary collection of tool providers.


We did not know it then, but we certainly know it now. Today Inbound Marketing (Automated Marketing) tool companies are springing up and thriving with huge monthly fees as much as $6000 per month (and require payment in full for a full year @ $72,000). Companies like Pardot, Hubspot, Marketo, Eloqua, etc.

One of them claiming to have invented “Inbound Marketing” in 2006, whereas back in 1998 we were inventing Traffic Portals to attract clients, the Bully Pulpit to nurture the leads,  upgrades like found in Leadsomatic and Veretekk, to turn the leads into customers and the affiliate programs turning customers  into promoters  is the very definition of Inbound Marketing.

Most of you were subscribers to Veretekk back in the 90s and early 2000s. Remember Blastomatic, Money-Machine, Leadsomatic, etc.? They were called Traffic Portals and used to attract potential customers and process them through the funnels until they became your friends in your Veretekk sphere of influence. We delighted people back then with Veretekk. You should know, you were there.

We are just now opening up Markethive after nearly 4 years of development and about $500,000 of invested capital. Markethive will have a significant affiliate program too. Paying out as much as 50% on all the advertising revenue. Until we do launch we are offering a very limited partnership offer to the next 80 people and then it is ended and soon the entire operation goes live.

Read about the Alpha Legacy here

I want to make sure you understand what the potential for Markethive is and that you do not miss this opportunity to be among the very few who will be the biggest winners in the coming affiliate program.

Other similar Inbound Marketing platforms (that do not have the social network aspect) sell for as little as $200 per month, with very limited resources and small lead databases  as high as $6000 per month, but require a full years payment upfront ($72,000).

Markethive has no limits (or cost) on your leads or your groups or your team members and Markethive is the most advanced Inbound Marketing system and the only Inbound Marketing system integrated into a fully dynamic social network and the only Inbound Marketing system that is 100% free and funded by advertising and is the only potential big data system around that has these.

Some explain Markethive as being similar to; Facebook in navigation, LinkedIn’s Profile,  Hubspot’s Inbound Marketing and Paypal’s affiliate program (remember when).

It is safe to say Veretekk was the first Social Network, we just didn't know it, Veretekk was the first Inbound Marketing, we just didn't know it. We were the first self-replicating web system too, we just didn't know it. Now Markethive launches as the first Inbound Marketing Social Network. Vertically marketed just for you if you are an entrepreneur.

If we achieve just 10% of what LinkedIn has recently achieved, your return on your Alpha Legacy cost will be, rather prodigious‎. In other words, buying an Alpha Legacy, is a no brainer, buying more than one is smart.

So the next time you log into Markethive, go to your Alpha Promotion link found on your Home Page under your picture under MAIN MENU. See picture below .

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

Join the Rise of the Entrepreneurs with us!

Thomas Prendergast
CMO Markethive, Inc.

 

Veretekk was the first Inbound Marketing system 10 years before the rest

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MartketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

When Marketing was at the Speed of Light