The Inbound Marketing Methodology

The Inbound Marketing Methodology


Inbound marketing is all about getting found online by your audience. It's where they're looking for you. They've changed their shopping behavior, and we’re helping businesses adapt. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists.

What is Inbound Marketing?

It's how your audience is behaving online today.

They're not waiting for the message to be brought to them. They’re searching online for the content that helps solve a problem and make their buying process a much more informed one.

Inbound better positions your company to be the solution your ideal customers are looking for by developing an online presence that speaks to them and their specific interests and needs.

Why does it work?

The shopping behavior of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention.

Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — things like buying ads, buying email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.

Attract

We're not looking to simply attract website visitors, but rather attract the right kind of visitors that are valuable for business. For too long, the emphasis has been on traffic volume instead of the quality of the visitor. As consumers continually shift their attention online for research, most everyone has an online presence, including your competitors. You need something more.

Convert

Once you're driving more qualified visitors to your website, you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value in exchange. Using your buyer personas as the foundation, crafting resourceful downloadable offers in the form of ebooks, whitepapers, videos, or checklists is the first step in optimizing your website for lead generation.

Close

Now that you're generating more qualified traffic and leads to your website, the focus now is on nurturing these leads with the right content at the right time in order to help close them into customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.

Delight

At its core, inbound marketing focuses on creating remarkable content for visitors, leads, and even your current customers. Once a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Continuing the positive experience with social monitoring, exclusive content, and further assistance helps to create brand loyalists, who in turn, deliver referral business.

I jumped off a cliff!

Facebook It

I jumped off a cliff! Really! I really did jump off a 300 foot cliff when I was 20 something during the same time I was pursuing and focused on surfing. Surfing with the dedication to ride the biggest waves I could find, to work towards that day, where I would be able to ride a wave bigger than a three story apartment building.

So what in the world possessed me to jump off a 300 foot cliff?

This is what this story is about. How that day came about, and what in the world was my mind doing? I have given this event much thought lately. Primarily because I am building a huge video library of what makes Entrepreneurs tick. What motivates certain individuals to greatness and what are those qualities? And I am discovering those qualities in abundance within myself. Am I so different from you?

We had been hiking in the back hills of east county San Diego near Ramona, an area known as devil’s punch bowl. I was on that camping trip with siblings and friends. We were on our way back to camp from hiking all morning. I was leading the pack and came upon a 300 foot cliff. Shear cliff, straight up from bottom top and I was on the top of it. Honestly, I looked down and at the bottom was a big elm tree. I knew, I KNEW that I could jump, spread my arms and legs and sail down at that tree and as I approached the tree, grab a limb, and it would slow my fall and I would land in perfect ease. Rthe next moment, to my family and friends astonishment I leapt into the air and sailed towards that tree. As I approached the tree, as I had envisioned, I grabbed a limb, held on tight as it bent and slowed my descent and I landed on my feet.

BOOM! Just as I knew it would happen. Never gave it much though other than that was normal for me. I laughed off my family and friends calling me a crazy wild man.  But I never thought about it much. I surfed with the same wild abandonment. Little did I know those traits could take me to the extreme limits of accomplishment, never dawning on me until much later in my life, like now, as I put all these motivational videos, entrepreneurial endeavors, and thoughts from those who have achieved levels of serious accomplishment despite massive obstacles. And this is when I started to see it in me. And it explains a lot about how I go about in life, taking the high roads, the untraveled paths with relish, ease and total faith.

Like the adventurous path I took to ride 30+ foot waves and that leads us today to Markethive.

For 20 years I built, innovated, ran, marketed, invented, supported and learned with Veretekk as I earned my blood, sweat and tears.  And now we are preparing to ride the big one. That is how I see Markethive. It is the big times. The storm swells. And I am ready.

Markethive is that great challenge I have been preparing for and it is going to be big, real big. I know it as deep in my bones and soul as I did that day I jumped off that cliff. I know it as clear as I was that day I paddled out into 30 plus feet white water and surges for 4 hours to get outside on that wintery bone chilling grey day in Santa Cruz when I took off on my first 30 foot wave.

I know it. Here we are. There have been casualties as there always is. There have been those that lost their fortitude and went back to sleep in there warm covers of their slumber. But then there is you. Like me, ready, anxious knowing this is it. We are at the forefront. You can feel it. This is our time. Know it. Because we are going to do it, this is history and you are here.

Kawabunga brothers and sisters! And always Praise the Lord!

Incredible Testimony

Dear Thomas,

 
This morning I was calling leads and noticed a @veretekk address.
Suddenly, I filled with a nostalgic wafting that took me back 10+ years
to when I first found and subscribed to your platform.
 
In my search for you, I found MarketHive, read your blogs, and breathed
a sigh of relief. Though Veretekk was gone, Thomas P. was not. 
 
Everything you wrote about your innovation, your prescient grasp of 
things-marketing, your presaging acumen (not your words, of course:
just the summary of your amazing accomplishments)… I knew personally
to be true. You were the trailblazer. 
 
And still are. (Thank God.)
 
I remember vividly the poignant blog or email or something you wrote
11 years back or so, that pierced my heart because I so related to what
it takes to make a dream come true. You were sharing how your work,
your dedication to your mission, caused family problems and loss of your
eyesight (temporarily, I do hope) because of the long hours you poured
into your platform. I never forgot that story. 
 
You were doing things that no one else could or knew to do. I have to 
believe you are doing the same thing now. I love that about you. Souls
like you are connected to an ultimate clarity that manifests through your
vision and passion.
 
Just wanted to let you know I am grateful for your contributions of the past
and especially for those yet to come. This MarketHive sounds wonderful.
 
I do hope you are well and would love to stay connected, wherever your
mind and heart take you, Thomas. 
 
With great respect and awe…
 
 

To your success!
 
Picture

I built Veretekk

Veretekk invented the Automated Marketing system

I invented Veretekk that introduced Automated Marketing to the Internet. You remember the Traffic Portals (capture pages), The Bully Pulpit email autoresponder and broadcaster, the Hammer massive link submission, Leadsomatic (turned traffic into leads and leads into customers), the Platinum Control Panel (lead nurturing, roi, back link management, etc.), the affiliate program that made massive income for those that converted into promoters of the system,  all of this exactly what Inbound Marketing has been defined as being by the current contemporary collection of tool providers.


We did not know it then, but we certainly know it now. Today Inbound Marketing (Automated Marketing) tool companies are springing up and thriving with huge monthly fees as much as $6000 per month (and require payment in full for a full year @ $72,000). Companies like Pardot, Hubspot, Marketo, Eloqua, etc.

One of them claiming to have invented “Inbound Marketing” in 2006, whereas back in 1998 we were inventing Traffic Portals to attract clients, the Bully Pulpit to nurture the leads,  upgrades like found in Leadsomatic and Veretekk, to turn the leads into customers and the affiliate programs turning customers  into promoters  is the very definition of Inbound Marketing.

Most of you were subscribers to Veretekk back in the 90s and early 2000s. Remember Blastomatic, Money-Machine, Leadsomatic, etc.? They were called Traffic Portals and used to attract potential customers and process them through the funnels until they became your friends in your Veretekk sphere of influence. We delighted people back then with Veretekk. You should know, you were there.

We are just now opening up Markethive after nearly 4 years of development and about $500,000 of invested capital. Markethive will have a significant affiliate program too. Paying out as much as 50% on all the advertising revenue. Until we do launch we are offering a very limited partnership offer to the next 80 people and then it is ended and soon the entire operation goes live.

Read about the Alpha Legacy here

I want to make sure you understand what the potential for Markethive is and that you do not miss this opportunity to be among the very few who will be the biggest winners in the coming affiliate program.

Other similar Inbound Marketing platforms (that do not have the social network aspect) sell for as little as $200 per month, with very limited resources and small lead databases  as high as $6000 per month, but require a full years payment upfront ($72,000).

Markethive has no limits (or cost) on your leads or your groups or your team members and Markethive is the most advanced Inbound Marketing system and the only Inbound Marketing system integrated into a fully dynamic social network and the only Inbound Marketing system that is 100% free and funded by advertising and is the only potential big data system around that has these.

Some explain Markethive as being similar to; Facebook in navigation, LinkedIn’s Profile,  Hubspot’s Inbound Marketing and Paypal’s affiliate program (remember when).

It is safe to say Veretekk was the first Social Network, we just didn't know it, Veretekk was the first Inbound Marketing, we just didn't know it. We were the first self-replicating web system too, we just didn't know it. Now Markethive launches as the first Inbound Marketing Social Network. Vertically marketed just for you if you are an entrepreneur.

If we achieve just 10% of what LinkedIn has recently achieved, your return on your Alpha Legacy cost will be, rather prodigious‎. In other words, buying an Alpha Legacy, is a no brainer, buying more than one is smart.

So the next time you log into Markethive, go to your Alpha Promotion link found on your Home Page under your picture under MAIN MENU. See picture below .

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

Join the Rise of the Entrepreneurs with us!

Thomas Prendergast
CMO Markethive, Inc.

 

Veretekk was the first Inbound Marketing system 10 years before the rest

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MartketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

It was called The Hammer

The Hammer

Many many years ago, I discovered a vulnerability as you might call it within a new phenomena called Free For All Links in the FFA script. This was known as the “Free For All links” script. It was invented by Matt Wright back in 1995. There were many vulnerabilities to this script. But the one I found was the ability to remotely submit your “NAME”,“EMAIL”, “LINK”, “LINK TITLE” which meant I could build a remote script, that utilized a database of the millions and millions of these simple FFA pages that people installed, because they had the option of sending an email message out to anyone that submitted to their page a link, with their name, title and email.

At a certain time during the Internet expansion, literally millions and billions of these sites developed. Many enterprising entrepreneurial engineers created a single domain with self-replicated FFA sites for subscribers, literally exploding the service. Our own FFAFARM service had over 150 million FFA sites alone.

IE:

FFAFARM.com

FFA.net

Freeffa.net  

and  

FFAUSA.net

As I helped build these scripts, enhancing them, adding email double optin verification, and self replication capability I also built scripts (robots) that would scour the Internet for every active FFA site on the Internet. Our robots looked for clues, like addlink.cgi, "Add My Link" submit buttons, and other clues that allowed us to build a massive database of literally billions of FFA sites to automatically and remotely submit to.

This process of building that remote submission system created The Hammer. It was huge and powerful. One swing of that Hammer literally produced 100s of 1000s of leads, massive traffic and incredible results. It was the perfect tool for that time (1996-2005).

I even have an old training video that shows the Hammer at work. The Hammer system in Blastomatic was a work of art. Blastomatic produced over 150 million leads in it’s day.

The Hammer spun off other similar services, like the FFAFARM, FREEFFAS, LEADSOMATIC, LINKOMATIC and the Platinum Control Panel as well as the arsenal of Hammer Control Panels for all the Traffic Portals. It was literally an invasion of epoch proportion. But that was a time gone by.

It is a great reminder of the entrepreneurial spirit, how it drives us to innovate. It reminds me of the old saying, “Necessity is the Mother of Invention”. This saying is as true today as it ever was. It is the nutrient in the blood of the “ENTREPRENEUR” that runs in my blood.

Markethive is the next generation built from the foundation of Veretekk technology, spirit, innovation and mission.

Veretekk was born from a mission driven by urgency to empower the aspiring “entrepreneur” the struggling home maker, under employed, under retired, the hungry, cold, huddled masses, just needing a hand up to build a foundation of independence and family sovereignty.

Markethive is a vision that is being built upon the foundation of experience and empathy that Veretekk created. Veretekk’s mission is inherent in Markethive’s vision.

Markethive is on the cusp of launching, exploding onto the marketplace to rise as a sentinel for the Entrepreneur. You have a home, the door is open. Welcome back.

Come Join me by Invitation Only. Unlike Veretekk, everything in Markethive is free.

Thomas Prendergast
CMO Markethive, Inc.

P.S. I you loved the Hammer, Markethive is going to blow you away, really!

 

 

Veretekk was Unfair Advantage

Veretekk was Unfair Advantage

I started Veretekk in 1996 as an automated marketing system (I coined the term) first of its kind. “The Unfair Advantage” was also coined by me and defined what Veretekk was. She was a first of her kind. Built from grass roots and experience as a first to arrive on the Internet, having owned and run an advertising agency in the 80s in Silicon Valley, seeing the power of the Internet as I built my first MLM Company called Powernet into a record breaking 60,000 members in months, I was on fire.

 I was on a mission, to lift up the unemployable, the single parent, the under retired, the handicapped, the broke, broken and rejected who still saw the promise and believed.

This mission to empower the little gal and guy has evolved into a full blown vision to change the world. As the Rise of the Entrepreneur has becoming mainstream (you have noticed an entrepreneur is leading the polls in the presidential race)

So I rolled up my sleeves to build a place where entrepreneurs could hang out, where tools were available so we could develop real leads, not buy them. I found buying leads pernicious, where rejection was the norm. After all, no one likes spam email then or now, or the spam faxes and especially unsolicited phone calls pitching some deal.

So the second most important job was delivering a system that delivered leads that wanted to know you, wanted your call and we did with Blastomatic. It was a tech I invented called the Hammer. And we delivered literally 100s of millions of unique leads.

As a past Veretekk subscriber you probably remember most of this, the dedication training the masses how to market on the Internet, the ease to achieve top rankings on the Internet.

A lot has changed since those days. Social Networks have matured; Social trumps SEO, broadcasting and blogging are pursued tools. Remote broadcasting services run as high as $250 per month.  But there is nothing out there like Veretekk was combined into a powerful well connected social network.

This is what I have built. In 2013 I had a next generation vision for a new type of Automated Marketing System that would actually tale giant leaps ahead and become the first real social networked inbound marketing system. I raised over $300,000 to build it. It became Markethive this year and we opened the doors in an Alpha type pre Beta pre-launch.

Markethive offers the best of the state of the art inbound marketing technology money can buy. In fact if you were to try and build a similar type system by subscriptions, you would be looking at a grocery list like this:

Feedly  (organize, sort and manage 3rd party feeds for your journalistic endeavors) free

Google Hangouts (conference rooms, broadcasting, messaging, voice, webinars) free

Hootsuit (Social Messaging and Broadcasting management and scheduling) $10.00

Marketo (B2B marketing & lead management, multi channel messaging) $3000.00

Eloqua (Success workshops, campaign coops, Social broadcasting, email automation) $4000.00

Aweber (lead capture plugins, autoresponders, email broadcasting) $150.00

Ontraport (lead capture pages, web pages, email templates, workshops) $300.00

Some of these services are free, most are not. There are many other similar services but nothing that is all inclusive and nothing that is integrated into a LinkedIn | Facebook like Social Network. Well, nothing until Markethive arrived.

That is a monthly value equivalent to over $7000 per month. Granted it is not all delivered yet, Most of it is and the rest is in development.

Markethive is and will be offering a summary of these services and more 100% free forever. You see, Markethive is built to generate her revenue via advertising and our affiliate program is designed to share up to 50% of that revenue with you. Take LinkedIn for example, their revenue is somewhere around 1.5 billion.

But Wait we really have not arrived yet. We have been in the works for 3 years. I decided to give all the past Veretekk subscribers a heads up today. So you can all get in on some of the pre-launch offers. I am offering a very limited partnership that will share the company’s revenue with you until we either sell or the world ends.

Think about it.

We are close to our full scale launch as I complete the details of our affiliate program. But the doors are open to join by invitation only.

And consider this my officially invitation to join.

Also make sure you check the calendar in the dash board for my daily meetings, workshops and updates.

Here is that official invite

https://markethive.com/marketing

Looking forward to your return

Thomas Prendergast
CMO Markethive Inc.

 

When Marketing was at the Speed of Light