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It's a Wonderful (Internet Marketing) Life June 25, 2012 - 10:20 pm EST It's a Wonderful (Internet Marketing) Life Every June 25th it occurs to me that we are halfway between Christmas and, well, next Christmas. In fact if the calendar were a circle, we would be staring straight across that circle into Christmas Day itself. So why is this important? Because I want to remind you of that timeless Christmas Internet marketing movie, “It's a Wonderful Life.” Yes, I said Internet marketing movie, and here's why: In the movie Jimmy Stewart is George Bailey, on the brink of ruin – bankruptcy, scandal and possibly prison. It's only when a fledgling angel reminds him of his family and friends and all the difference he's made in the world that George is able to see a way out. And that's when his friends and family come to his rescue in true Hollywood fashion, and all ends well. Which begs the question: Have you built your own “town” of customers who love you and what you do? If you were suddenly in need of help, could you send out an email and get the response you seek? It all depends on one thing: Have you been focusing on making money, or have you sought to help others? George Bailey gave generously of himself to everyone in the town, and when he needed help they were overjoyed to have an opportunity to pay back his kindness. Doing business simply to make money works in the short term, but it doesn't create loyal fans who will leap at the chance to buy your next product or help you when you're in need. Strive to emulate George Bailey, to do what's honest, right and fair every time, and to help others with little thought of what you might get in return. That's how you truly become the “richest man in town.” Ken Kulmane +++++++++++++++++++++++++++++++++++++++++++++++++++ |
