Marketing
March 23, 2012 - 3:06 pm EST


Marketing

Also posted at Tomorrows Home Business Community

Four Small-Business Lessons from The Hunger Games
Original article at Entrepreneur By Kara Ohngren

Twenty-four tributes between ages 12 and 18 are chosen at random from the districts of Panem, a totalitarian state in post-apocalyptic North America, to compete in a barbaric fight for survival. Losing means certain doom, but winning promises a life of luxury. Unless you have been asleep in a cave in the ruins of District 13, you are probably familiar with the plot of the best-selling book series The Hunger Games.

Suzanne Collins epic trilogy follows Katniss Everdeen, the fictional 16-year-old who volunteers for the games after her younger sister is chosen as a tribute. To mark the release of the first film in the franchise, we look to Katniss for lessons to be learned about surviving on your own. (Warning: Spoilers abound.) If you follow this guide for your business, perhaps the odds will be ever in your favor.

1. Know your strengths.
There, resting on a mound of blanket rolls, is a silver sheath of arrows and a bow, already strung, just waiting to be engaged. That is mine, I think. It is meant for me.

Katniss knows her strengths. As a gifted hunter, she realizes there is no one in the arena better with a bow. Likewise, be sure your business plays to your talents and interests. If you have no experience with computers, a tech company probably is not your best bet. Create a company in an area where you consider yourself ahead of the competition in experience and know-how, and you just might survive.

2. Fill a need.
Sitting on my sleeping bag is a small plastic pot attached to a silver parachute. My first gift from a sponsor! I unscrew the lid and I know by the scent that it is medicine.

When Katniss sponsors see her suffering from terrible burns, they know immediately she will need medicine if she is to survive the night. They spring into action, sending her a soothing ointment to stop her pain. Before you start your new venture, you must identify an unmet need in the marketplace that your company can fill. Take a look around your community and see if there are any wounds on which you can put some entrepreneurial ointment.

3. Master the basics.
He shows us a simple, excellent trap that will leave a human competitor dangling by a leg from a tree. We concentrate on this one skill for an hour until both of us have mastered it.

When training for the arena, Katniss and her fellow tribute and ally, Peeta, opt to skip the more-advanced combat classes in favor of learning survival basics, such as snares and camouflage. This is an important lesson for an entrepreneur. Before starting your own enterprise, learn the basics. Take an entrepreneurship class and pick the brains of other small-business owners in your area. Those early lessons will help prevent easily avoidable and costly mistakes down the road.

4. Be yourself.
Then I remember Peetas words on the roof. I am more than just a piece in their Games. Rue was more than a piece in their Games. And so am I.

At this key moment in the story, Katniss realizes that no matter what the outcome of the Hunger Games, she will be true to herself. So she promotes herself to the audience as not only a great fighter, but also a loyal friend. She chooses to honor her fallen friend Rue rather than flee into the wilderness. This noble action is rewarded with a much-needed gift of bread from Rues home district. As an entrepreneur, never be afraid to show your true self. Potential customers respond to a business they can relate to. So, if you are young and hip, flaunt it. If your business is socially conscious, let it show. And like Katniss, you will be rewarded.

Community
And here is some community information for people who think outside the box. You will gain valuable information on marketing.

Marketing can happen for you, if you are motivated. Now, this marketing community that is where you can work and gather as much information that you need to succeed. The community name is Tomorrows Home Business Social Community and is located at this address http://tomorrowshomebusiness.ning.com.

In this marketing community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a few RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in marketing and around the world. There is something here in this community for everyone.

Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!

When you become a member of Tomorrow's Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.

A marketing community for people wanting to find out more information on how to market their own work at home business.

Posted by
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Skype: allisonmarketinggroup
Phone: 859-858-9246
Creator of Tomorrows Home Business Social Community
Automated Marketing Staying Informed
Links