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Also posted at Tomorrows Home Business Community

Baby Boomer Entrepreneurs: Trick or Trend
Original article at Business Insider
By Tim Berry, Palo Alto Software

Thanks to the Wall Street Journals 8 Monday Morning Must Reads, I discovered USA Today’s Older entrepreneurs find new niche in startups. This does not surprise me at all, but it was good to see it in print. The quick summary:

Over the past decade, the highest rate of entrepreneurial activity belongs to the 55 to 64 age group, according to a study by the Kauffman Foundation, a Kansas City, Mo.-based entrepreneurship institute. The 20 to 34 age bracket has the lowest rate. Kauffmans latest study shows that about 23 percent of new entrepreneurs in 2010 were in the 55 to 64 age group, compared with 15 percent in 1996.

Much as I like these numbers, theres a bit of a statistical ruse here. Basic demographics. The trend may not be anything more than the influence of sheer numbers.

The line there is births per year, and the pop up in the line, the blue portion, is the baby boom years. The so-called baby boomers, me included, were born from 1946 to 1958. They are the blue portion of that birth rate line above. So in 1996 we were 50 to 38, and therefore not included in the 55-64 stats. In 2010, however, we were 64 to 52, right in the sweet spot of the statistics. So it might easily be that the pop in the stats is not a change in trends, but a reflection of higher numbers of people in the 55-64 age group.

On the other hand, I hope it is not just statistical distortion. I would like to think it is a reflection of increasing longevity and a decline in the strength of the myth of retirement. I think retirement is a social tradition developed in the past for very old people; to a lot of the baby boomers, me included, it is a nightmare. But careers change and life changes around the ages 55-65, as kids grow up and careers stagnate. And a 60-year-old competent person has another 20, 30 or more years of life expectancy. That is a long time to sit in a rocking chair. For my part, I posted here just last week about me getting involved in new startups. And I have posted here before on how much I do not want to retire, ever.

Furthermore, there is a bit of a push and shove in these statistics. Try leaving a job and getting another when you are 55 to 64. Good luck with that. So you build your own job. And more power to you.

Community
And here is some community information for people who think outside the box. You will gain valuable information on marketing.

Marketing can happen for you, if you are motivated. Now, this marketing community that is where you can work and gather as much information that you need to succeed. The community name is Tomorrows Home Business Social Community and is located at this address http://tomorrowshomebusiness.ning.com.

In this marketing community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a few RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in marketing and around the world. There is something here in this community for everyone.

Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!

When you become a member of Tomorrow's Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.

A marketing community for people wanting to find out more information on how to market their own work at home business.

Posted by
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Skype: allisonmarketinggroup
Phone: 859-858-9246
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