Also posted at Tomorrows Home Business Community
3 Ways to Qualify Marketing Help
Original article at Small Business Trends
By John Follis
Getting good marketing help is one of the biggest challenges facing small businesses today, according to Anita Campbell, CEO of Small Business Trends. Anita acknowledges that, marketing is more challenging today than ever and business success is all about finding the right outside service providers and using them wisely.
A common theme with small business owners is that they cannot afford the expense of marketing help. I have learned that whenever someone says they cannot afford something it usually means they do not see the value of it. Savvy owners and managers do see the value of good marketing help. The problem is: finding and qualifying it.
Referrals are certainly a logical way to do it. And, often times they work out fine. On the other hand, what is right for one business may be wrong for yours. If you understand that a marketing service is only as good as the top person (or people) behind it, learning as much as you can about that person is one of the best ways to qualify a marketing service and see if they would be a good fit for you.
Here are 3 ways to do that:
1) Google them. This is the broadest most objective way to get the scoop on anyone. It is a great way to get a full picture. I call it G-cred for Google credibility. Just be sure you have got the right person since there are probably tons of others with the same name. You can get around that by adding a key word or two to refine the search, like adding the industry or profession. You might also add a geographic location. Since the person you are searching for is supposed to be a savvy marketing pro it would not be real hard to find them, regardless of their name. So, if their G-cred sucks, consider that a reason to rule them out.
2) LinkedIn Profile. Since every professional has one, you can also search there. Again, there could be tons of others with the same name so be sure you have got the right one. LinkedIn will provide a good sense of where they come from and how professionally qualified they are to service your business.
3) Website Bio. If you are checking out their website there should be a bio on it. Let me rephrase that. If you are checking out their website, there better be a bio on it. That said, I am amazed at the number of companies that do not post any bio info about the company leadership. That is pretty dumb because all it does is raise a flag. As mentioned earlier, a company is only as good as the top people behind it. If a site does not include a great bio of the boss you have got to wonder why.
Rather than viewing marketing as an expense, Anita Campbell says that marketing is an investment to help you achieve your revenue goals faster. She adds that
Not finding the right outside resource will probably hobble your business.
Do these things and it will increase your odds of getting the right marketing help that your business deserves.
And here is some community information for people who think outside the box. You will gain valuable information on marketing.
Marketing can happen for you, if you are motivated. Now, this marketing community that is where you can work and gather as much information that you need to succeed. The community name is Tomorrows Home Business Social Community and is located at this address http://tomorrowshomebusiness.ning.com.
In this marketing community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a few RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in marketing and around the world. There is something here in this community for everyone.
Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!
When you become a member of Tomorrow's Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.
A marketing community for people wanting to find out more information on how to market their own work at home business.
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Creator of Tomorrows Home Business Social Community