Tag Archives: veretekk

What’s happening out here on the Internet today? (from 2001)



Archive from 2001 (Archive.org) Inetekk.com
"The rules have changed, and if your a Spammer, you lose!"
"by Thomas Prendergast"

What's happening out here on the Internet today? The cold Internet non-relationship, non-human automaton mentality has been decimated in recent months, with many system's marching in the footsteps of the banner ads, screen saver ads and non personalized Spam that has stopped having much value at about the same time the Dot.com meltdown occurred.

Many old school Internet marketers, believing technology is an "end," not just a "means," in e-marketing success, are not having the same results they did years ago.

The e-services boom/bust will doubtlessly be debated in business schools for years to come. But it's certainly an appropriate time now, with the Web e-services sector 5 years old, to consider how the successful e-services firms will be serving their clients during the Web's second five years.

One fundamental conclusion is clear: Until and unless Internet marketers transform themselves into a unique and caring person focused on delivering real services and relationship marketing results, they will continue to lose their leverage.

Consider some of the most rancorous and foul email experiences most of us continue to endure:

"Hi, I just visited your site and if you are like me, you are trying to succeed on the Internet too. Please visit my website to learn how to make $5,000 per month in just 7 days. I did and you can too. Go to http://get-rich.net"

"Hello Friend, If you want to learn how to make money on the Internet, please call me right now. 888-555-1212."

"Get in at the top. Did you know that 90% of the Millionaires in the world got their by getting in first before the rest of us did? Now is your chance. Go to my website and sign up today! http://get-rich.net"

"Dear Entrepreneur, This is not spam. Why? because I said so and I have your email address because you gave it to me last week, remember? Anyway, do you want to make some money in the home based business revolution? Just return this email to me at marketmaster34320opr5@hotmail.com and I will send you all the juicy get rich quick details."

I exaggerated that last one, but, seriously, some of them are that bad..

At the core of this marketing silliness is typically something I refer to as "relational discharge" — a lack of connection between the recipient and the sender. Nothing comes close to building trust, much less the soft touch.

As a result, you don't give the recipient a single reason for interaction. You're unable to learn much about what your recipients look like, much less a chance to develop a real relationship. And you certainly can't effectively deliver personalized content and offers to them this way.

Successful e-marketing more and more is about interconnecting and personalizing the information and that's increasingly as much about organizational culture and awareness, as it is about design and technology.

Marketers with a heritage just in web design or mass marketing will have a hard time. And with the prospects' perception increasingly shaped not by the advertising you do but by the quality of their interaction with you, traditional mass marketing techniques are vastly becoming dinosaurian.

Does this mean the coast is now clear for marketers, particularly direct marketers, to jump in and save the day? Direct marketers often believe their off-line marketing skills map directly to interconnected web and e-mail campaigns.

The reality is that marketing off-line limits the number and type of activities marketers can engage in. Direct marketers are conditioned to "sell something" in each interaction with a prospect, i.e. offer/ response, offer/response. Unfortunately, this focus is much less about encouraging a dialog between the prospect/customer than it is about moving products and services to make the quick commission.

Online, the focus needs to be not on selling, but on helping the prospect/customer solve a problem or fill a need … when they need it. In one sense, it's about creating the "world's best friend," always there and ready to help, but not in-your-face-pushy.

For example, Inetekk, a leading provider of homebased business leads, runs many small websites offering free vacations, software, marketing services, etc., to help it build awareness to the industry. But instead of building large databases of these prospects, then selling them to hundreds of bidders, subscribers to Inetekk's services are the direct beneficiaries to these prospects on a one on one basis. The prospect is immediately married to a specific subscriber, so both sides of the equation are immediately made aware of each other and the personalized process of building trust is begun.

Rather than the prospect getting screamed at by hundreds of marketers who buy similar type of leads from companies like Prostep, the prospect is slowly but surely led into a personal relationship with one designated subscriber:

Entrepreneurs who are in need of valuable services, can get them for free in exchange for allowing an individual to call on them with the intention to help them out. Visitors with a higher level of interest are encouraged to sign up for additional services and newsletters, giving the subscriber many points of personalized contact with the prospect.

Once visitors are actually moved to buy something, they can click through a purchase system already in place.

Inetekk's systems carefully build relationships that continually move towards an eventual sale.

The process of "building relationships online" becomes one of "selling all the time … without selling at all." This "unbounded selling" is about a more consistent relationship between Inetekk subscribers and prospects, across a higher number of transactions/interactions.

So, if not the design firms, the technology integrators, advertising agencies or direct marketing firms, then whom?

I'm talking about you. A new breed of Internet marketer is evolving, one that understands the needs of the prospects' and has developed the skills to help prospects build trusting and long lasting relationships.

You, as an individual, do not need the technical skill to bridge to the prospects, Inetekk has automated that part for you. You get to do what is easiest, create truly personalized interactions and provide the services and needs that build the long lasting relationships that ultimately turn into good business for both sides of the equation.

Finally, with Inetekk's services, like Veremail and Veretekk you now have the organizational and strategic capabilities to bring it all together.

Advertisers and marketers must either take on their prospects' challenges or face being marginalized as a mediocre insignificant nuisance of the Internet life cycle.

About Thomas Prendergast:

In 1982, Tom started an Ad and Design Agency in San Francisco. The company grew to $2 million in revenue by 1988 with 18 employees and a customer list of Fortune 500 companies. Their specialty service was "Direct Marketing."

Tom entered the Internet in 1990 and immediately started a home-based business as an advertising and Internet consultant.

In 1992 he started to develop an automated marketing system to use for recruiting and training downline. This system resulted in building huge downlines in very little time. His automated system is now self duplicating.

Tom has built benchmark sites utilizing his self-duplication and automated marketing systems that others aspire to have. He has developed some of the best Internet communities, systems and technologies that really work. Tom has built a reputation of doing exceptional engineering, design, quality and utilizes today's technologies yet delivers a user friendly system.

He is known in the Industry as an Internet genius, The Bomb by his friends and a major threat by his competitors. He resides in San Diego, CA  with his two children and his wife.

About His Lead and Marketing abilities!:

No one knows Internet Marketing better then Thomas Prendergast. The less said the better, just check out his Veretekk system right now! CLICK HERE!



Ending Alpha Legacy

Ending Alpha Legacy

Alpha Legacy

Markethive is a startup company, however, in a class of itself, because of its legacy. Markethive is the results of a previous company called Veretekk (A company I also owned that invented Inbound Marketing in the mid 90s), which gives us over 20 years of intensive development, and experience.

In this process we have had to raise investment capital and crowd funding by hook and crook so to speak. The Alpha Founder program was one such promotion. I offered to practically give it all away in return for your small assistance to get us through another month of development, polishing and preparation of our eventual official launch.

Now we stand to build a sustainable income utilizing the power of Markethive with a viable customer centric business. I also have substantial venture capital offers and notable recognition and the Alpha Legacy offer now stands to actually diminish our move forward.

Although the Alpha Founder offer was a great offer for you, most people either ignored it, or never understood the value that offer represented.

You see, Markethive stands to become another Unicorn tech company.  Similar in tech companies like Pardot (Another Inbound Marketing Platform) very similar to Markethive just sold for 95 million and they are not energized with the Social Networking aspect we are. Other investors and industry leaders are beginning to recognize Markethive as an industry leader and the odds that we become a billion dollar venture have improved substantially.

You get that right?

Therefore I am officially closing the Alpha Legacy offer at the end of this month. If you want to acquire one or additional Alpha Legacies, you have until the end of the month, then it is over.

If you do want to acquire an Alpha Legacy or other company assets, like the legacy BigCaboodle capture page system, or a life time upgrade of our conference rooms, and other company specials, just log into Markethive and head over to the Company Special link @ https://markethive.com/specials

Stay tuned because the land beneath us is shifting. And opportunity is looming.

Thomas Prendergast
Markethive Inc

The power of the network. The Power of Markethive!

Social media reach: why more is more


As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects. This is why we are building and inventing the Markethive Reach Platform(s)

The power of the network. The Power of Markethive!

Social media embodies the power of the network (The Hive). The more people you are connected to, the more potential you have to reach relevant prospects who are open to your proposition.

In social media reach is crucial as it directly impacts how much your content and messages get shared. The more connected you are – with followers in Twitter, Facebook, Pinterest, Google+, LinkedIn etc – the greater your ability to get found and generate leads.

Here are three key reasons that inbound marketers should consistently spend time increasing their followings in social media.

Reaching followers' followers and influencers

Having more followers means you get access to more of your followers' followers. The value of this comes from retweeting, commenting or mentioning you. For example, if one of your Twitter followers interacts with one of your tweets, that content is potentially getting exposed to everyone who follows them.

You're then reaching people who weren't following you and probably didn't know about you. Even if that original follower never becomes a customer, they've still exposed you to people who might.

Social media shares impact your SEO

Social media's impact on SEO is increasing with search engines taking social cues like shares into account when returning search results. Again, the more people that share/recommend your content, the better.

Serendipity and unexpected personas

Of course, you've developed personas as part of your inbound marketing and are working hard to create content that engages and nurtures them into becoming customers. Personas are essential and help us focus but social media creates opportunities to connect with people we weren't expecting to become customers.

Building up your following in social media gives the potential for exposure of your brand and products to people you might never have thought would be interested in what you sell and leads them back to your content.

Little and often – the secret to social media reach

If building reach isn't something you're already doing, start following new people who follow your current followers. Find influencers in your network and connect with them. Retweet and comment on their tweets and you will start to build your social media reach. Do it consistently and in a few weeks you'll have increased your reach significantly and your potential reach even more.

Markethive combines your social network associates with your message brand and exponentially explodes your reach

Find out more at the Markethive Workshops regarding the Reach

Thomas Prendergast
Markethive, Inc.

Remember The Hammer from Veretekk?

Veretekk. Unfair.AdvantageUnfair Advantage has returned.

Remember The Hammer?

Shortly after shutting Veretekk down I embarked on building a new platform from scratch, all new code, fresh, from the start using modern operating systems, this vision is called Markethive. It is a true social network, easily navigated and works similar to Facebook, which means it is extremely intuitive and a quick learn to use.

Markethive is a vertical social network for entrepreneurs, a culture that represents innovation, vision and determination and driven to achieve greater than one’s own boundaries.  An engine that roars with the blood, sweat and tears of the individual that seeks beyond their capabilities.  We now live in a time that the entrepreneur has become all of us as the traditional culture of jobs fades away into today’s realities.

But Markethive has another engine as well. If you were a member way back in the 90s you remember us ”inventing” Automated Marketing, Veremail (autoresponder emails), Traffic Portals (Blastomatic, Sohomatic, Maoney_Machine, Vereconference), Broadcasting platforms (The Hammer), Tracking (Veretracking) all of this and more all integrated, 20 years ago! Remember the massive unique leads you would get coming to you, not you chasing them?

Today it has been rebranded as Inbound Marketing. Inbound Marketing is attracting traffic, converting to subscribers, then converting to customers, that converting to advocates. Other companies sell a similar service for up to and more than $10,000 per month. I am not kidding. These platforms are valuable, expensive to build and flat out work!

Markethive has fused the Entrepreneur Social Network together with our own Inbound Marketing platform. The results are outstanding

The Hammer evolved into a master piece that published a message, Title and link to literally billions of FFA sites, Classified Ad sites, Guest books, and forums. It was abusive, rude, did not ask, it broke down the walls and placed it’s message, millions of messages on billions of sites. It was an amazing piece of work. It produced massive inbound traffic and leads. People literally became addicted to it. It combined an entertaining eye candy process and a huge massive result. It got oooos and ahhhhs. I became famous for The Hammer. I even have a video of one of the later versions of the Hammer. It is nostalgia in it’s purest form. Enjoy.

I have replaced the Hammer!

In fact I have eclipsed the Hammer with a new Social Networked Broadcasting tool called the Blog Caster (Broadcaster). It integrates into the hundreds of Social Networks owned by 1000s and growing into millions of Markethive subscribers accounts. It operates on a viral process of subscribers, to your posts and their subsequent reach, giving you a downstream result that can easily eclipse reaches of readers into the billions. But not static, but people who react to your messages and the traffic influx becomes massive.

And the message? It originates from your Markethive blog. So your message(s) are comprehensive and often will find themselves being shared by people you never knew. Your Markethive blog is subscribed to by your 1000s of friends and their 1000s of friends, 1000s also share your blog content, with your permission, to their many WordPress and other blogs.

Markethive WordPress plugins turn WordPress into a massive broadcasting platform, exponentially increasing even further reaches. This chain reaction has no limit.

Markethive is just getting started. If Veretekk impressed you once upon a time long ago, Markethive will blow you away. And we are just getting started.

Unlike Veretekk, Markethive’s technology Inbound Marketing platform, the whole enchilada, is Free!

We fund Markethive with advertising and the best part about that? We share up to 50% of that revenue with you.

I told you I would return, come join me as we head of into the future 10 years ahead of the rest. Now Unfair Advantage is available to you, again, for Free.

For more about the new Broadcasting technology make sure to read Blog Casting and the Reach

Find out more about Markethive by joining us.

Thomas Prendergast
CMO Markethive, Inc.

Incredible Testimony

Dear Thomas,

This morning I was calling leads and noticed a @veretekk address.
Suddenly, I filled with a nostalgic wafting that took me back 10+ years
to when I first found and subscribed to your platform.
In my search for you, I found MarketHive, read your blogs, and breathed
a sigh of relief. Though Veretekk was gone, Thomas P. was not. 
Everything you wrote about your innovation, your prescient grasp of 
things-marketing, your presaging acumen (not your words, of course:
just the summary of your amazing accomplishments)… I knew personally
to be true. You were the trailblazer. 
And still are. (Thank God.)
I remember vividly the poignant blog or email or something you wrote
11 years back or so, that pierced my heart because I so related to what
it takes to make a dream come true. You were sharing how your work,
your dedication to your mission, caused family problems and loss of your
eyesight (temporarily, I do hope) because of the long hours you poured
into your platform. I never forgot that story. 
You were doing things that no one else could or knew to do. I have to 
believe you are doing the same thing now. I love that about you. Souls
like you are connected to an ultimate clarity that manifests through your
vision and passion.
Just wanted to let you know I am grateful for your contributions of the past
and especially for those yet to come. This MarketHive sounds wonderful.
I do hope you are well and would love to stay connected, wherever your
mind and heart take you, Thomas. 
With great respect and awe…

To your success!